The Minority Report

According to a recent study by Burst Media, a majority of web users are aware of the fact that a lot of web sites and ISPs track, collect, and share information about their online activities. Over 80% of all respondents indicated that they were concerned about online privacy in general, but interestingly, only about half of all respondents under 24 thought that web sites collected non-personally identifiable information.

Only about half of all respondents between 18 and 24 thought that web sites were likely to collect non-personally identifiable information, and only a third of 18 to 24 year olds though that web sites were likely to collect personally identifiable data.

70% of older respondent over 55, on the other hand, thought that web sites tracked non-personally identifiably information.

Study: 80% of Web Surfers Concerned About Online Privacy – ReadWriteWeb