Online Advertising Rebounds
Techcrunch is reporting that online advertising rebounded slightly in the 4th quarter of ‘08. They used data from the “big 4″ online advertising players, Google, Yahoo, MSN and AOL to put together the graphic below.

I pulled out this quote to explain the jump:
What the slight rebound in growth tells us is that search advertising may be making up for the continued weakness in display advertising, which each of these companies acknowledged in their conference calls.
Is The Worst Behind Us? Online Ad Revenues Pick Up In The Fourth Quarter.


February 5th, 2009 at 11:32 pm
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