Get People to Read Your Emails
Remember kids, a picture is worth a 1000 words.
After Rypple added avatars to emails, response rate improved between 15 and 20%. Just like that. The simple addition of a picture increases interest/trust a significant amount.
Avatars in Emails Increase Response Rate up to 20% for Rypple – Bokardo
Here is a blurb about Rypple:
Long before Rypple, we started a software company called Workbrain.
Workbrain helped huge companies schedule and pay people. Within a few years, we grew to over 650 people. Like every big company, we set up a “Performance Management” program. We thought that formal reviews would help us manage people and the business. They did. Sort of.Our process helped the company but not our people. It calculated bonuses and created employee records. But it didn’t help people continuously learn and improve.
We noticed a few other things. Reviews were infrequent, vague, and time consuming. It was all about compensation and promotions. Giving and getting honest, direct, and insightful feedback was hard. Most people bypassed the formal “Performance Management” program and went straight to their trusted advisers for the real feedback that leads to higher compensation and promotions.
That’s when our light bulb went off: We should build a service that put people first. A service that helped people to advance their careers, get more productive, and get ahead.
Rypple – About Us
Leave a Reply