The Minority Report

I don’t know if you use Digg…but I think it sucks. I’m not entirely sure why I think it sucks but I do.

I personally read Reddit but either way and either one, neither of them have a business model. Yes, yes…the whole eyeballs = advertising = money argument but I just don’t see how Digg is going to make any money.

Frankly, neither does anyone else or they would have been bought out by Yahoo or Google by now. With the new Google search rating feature, search wiki and ultimately Knol tied into the mix, Google is eventually going to kill Digg and Reddit anyway they just haven’t done it yet.

Evidently, I’m not alone in my opinion.

Digg Layoffs Mean More than Just Cost Cutting | uncov

There’s a big to-do in the Valley now because Digg just laid off ten percent of its workforce. While that only amounts to seven employees, for some people, it’s like a cup of cold water to the face, right in the middle of a sexual encounter.

Since you’re reading it here, I don’t have to tell you that I never saw Digg as a business in the first place. Mocking Digg for not being profitable is just too predictable. No, the layoffs at Digg signify something larger: the economic downturn didn’t kill the Silicon Valley dream; it exposed that the dream never existed in the first place. It was a fraud. A swindle. A brand manufactured by people who were conned into manufacturing it.